Temu has stopped shipping products directly from China to the U.S. after changes in U.S. trade rules. The move follows the end of the “de minimis” loophole that allowed tax-free entry for goods under $800.
Now, Temu will use U.S.-based sellers to handle orders. The company claims prices will stay the same, but experts warn added taxes could raise costs by over 100%.
This shift is part of a wider U.S. effort to support local retailers and reduce low-cost imports. Other global e-commerce platforms may soon face similar challenges and change their business models.
As a result, U.S. shoppers could see higher prices and fewer product choices by the end of 2025. The global e-commerce market is bracing for a major transformation.