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aiming for global appeal

How ‘squid game’ became a global sensation: insights from netflix’s VP

April 21, 2025 by maleeha zahid

Netflix’s hit show ‘Squid Game’ has captivated millions around the world. Minyoung Kim, Netflix’s VP of content for Asia, recently shared the secret behind its success. She emphasized that the show’s development focused on local stories rather than aiming for global appeal. Kim explained that they targeted stories that resonate with local audiences. “When I […]

Filed Under: Lifestyle Tagged With: aiming for global appeal, Latest Lifestyle, Minyoung Kim, Netflix’s hit show, squid game, VP of content for Asi

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