Fauji Fertilizer Company Limited (FFC), Pakistan’s leading fertilizer manufacturing and marketing company fully backed by intensive and knowledge-based advisory services has further strengthened its commitment to agricultural innovation through its strategic collaboration with Yara International ASA. Founded in Norway in 1905, Yara is one of the world’s foremost crop nutrition companies, operating and supporting farmers and industries with its fertilizers and crop nutrition solutions in over 140 countries, with footprints in all continents.
The collaboration brings together FFC’s 48-year legacy of trust, extensive nationwide marketing network, and deep understanding of Pakistani agriculture with Yara’s global expertise in crop nutrition, agronomic expertise, and advanced technologies to provide Pakistani farmers with world-class biological and specialty plant nutrition solutions.
As part of the strategic collaboration between FFC and Yara International, the SONA and Yara brands have entered into a co-branding arrangement to introduce a premium portfolio of advanced biological and specialty plant nutrition products in Pakistan. The portfolio comprises five foliar biological products, YaraAmplix Optitrac™, YaraVita Crop Boost™, YaraVita Bortrac™, YaraVita Frutrel™ and YaraVita Solatrel™ along with the premium highly soluble calcium fertilizer YaraLiva Tropicote™. The product portfolio was officially unveiled at Sona Tower, FFC Head Office, Rawalpindi, during a ceremony attended by senior leadership from FFC and Yara International.
Rapid population growth, climate change, and increasing environmental stresses pose serious challenges to agricultural productivity of Pakistan and national food security. FFC’s collaboration with Yara International is a step forward to address these challenges through high quality crop nutrition solutions tailored to Pakistan’s cropping systems and agronomic conditions. Following extensive scientific evaluation, field validation, and technical collaboration, a portfolio of advanced biological and specialty nutrition products has been introduced in the country to meet the nutritional needs of major crops. These products are developed using advanced formulations which offer superior nutrient delivery, enhanced foliar absorption, and improved crop performance during critical growth stages.
While speaking at the ceremony, Mohammad Ali Janjua, Chief Commercial Officer, FFC, acknowledged leadership of MD & CEO FFC Jahangir Piracha and Yara CEO Svein Tore Holsether for making this historical day to happen and emphasized that FFC has consistently pioneered the introduction of innovative agricultural technologies to enhance farmer productivity and prosperity. He noted that the collaboration with Yara International marks a significant step in bringing globally proven crop nutrition solutions to Pakistan following rigorous technical evaluation and local adaptation.
Reaffirming FFC’s commitment to innovation, he added that these premium specialty products will help farmers improve crop yields, quality, and profitability while contributing to national food security. He added that the products will be marketed under NexGen Nutrients through FFC’s nationwide marketing and advisory network, expanding farmers’ access to world-class crop nutrition technologies tailored to Pakistan’s evolving agricultural needs.
Expressing confidence in the partnership’s long-term impact, he said the alliance will promote climate-resilient and sustainable agriculture, strengthen food security, empower farmers, and further enhance Pakistan’s attractiveness as a destination for international collaboration and investment in the agricultural sector.
Alexandre Macedo, Senior Vice President – Business Unit Africa, Yara Africa & Asia, stated that it all started with meeting between Yara and FFC CEOs in various global fertilizer conferences. Pakistan offers significant opportunities to enhance agricultural productivity through science-based crop nutrition and sustainable farming practices. He noted that Yara’s partnership with FFC combines global expertise with local market leadership to deliver advanced crop nutrition solutions tailored to the needs of Pakistani farmers. He emphasized that the collaboration will expand farmers’ access to innovative technologies, agronomic expertise, and sustainable crop nutrition solutions that improve productivity, profitability, and resource-use efficiency. Expressing confidence in the partnership, Alexandre said the alliance will support Pakistan’s agricultural transformation, strengthen food security, and contribute to a more resilient and sustainable agricultural future.