K-Electric (KE) has partnered with Mashreq Pakistan to enable the power utility’s customers holding a current account with the financial institution to receive cashback reward of up to Rs 10,000 on electricity bill payments. The initiative combines KE’s expanding digital payments ecosystem with Mashreq Pakistan’s digital banking platform to encourage secure, convenient, and cashless transactions while supporting broader financial inclusion and the continued adoption of digital payments in Pakistan.The offer is valid for all KE customers who hold or open a Mashreq Current or Current Profit Account and pay their electricity bills through the Mashreq app. Eligible customers will be able to earn cashback under the campaign, starting from Rs 500 up to a maximum of Rs 10,000, subject to the applicable terms and conditions.
KE’s digital payments already form over 70% of overall customer transactions, and the partnership advances the goal to enable users to conveniently pay bills without lining up for queues or holding cash on their person. Of KE’s overall customer base, over 2.7 million customers are currently digitally connected, nearly three-fourths of KE’s total customers, reflecting a strong shift toward convenient modes of engagement.
Speaking about the collaboration, Noor Afshan, Head of Marketing & Customer Experience at KE, said: “At KE, we are committed to continuously enhancing the customer experience by creating greater value and working closely with our financial partners to deliver seamless, convenient, and accessible payment solutions. The growing adoption of digital payments reflects the evolving preferences of our customers, and partnerships such as this enable us to meet their expectations with greater ease, efficiency, and convenience.”
Aamir Hameed, Country Product Owner at Mashreq Pakistan said, “At Mashreq Pakistan, we believe digital banking should create value in customers’ everyday lives. Utility bill payments are among the most frequent financial transactions people make, making them a natural opportunity to encourage greater adoption of secure digital banking. Our partnership with K-Electric reflects our commitment to delivering practical, rewarding banking experiences while supporting Pakistan’s broader transition toward a more digital and financially inclusive economy.”