Seven films in, the DC Extended Universe is finally flying with some wind behind its back.
The well-reviewed, relatively modestly budgeted ‘Shazam!’ debuted with $53.5 million in ticket sales over the weekend, according to studio estimates on Sunday, handing DC its latest critical and box office success.
Though one of the oldest characters in DC’s superhero stable, ‘Shazam!’ does not boast the name-recognition of Batman or Superman. But by scaling back to a $100 million budget and going for the lighter, comic tone, ‘Shazam!’ steadily built up its word of mouth with stellar reviews. Warner Bros also showed the film nationwide two weeks before opening, where it made $3 million in advance screenings.
‘Shazam!’ came out well ahead of the weekend’s other top draw, ‘Pet Sematary’. Paramount Pictures’ remake of the original 1989 Stephen King adaptation opened in a distant second with $25 million. It’s a solid start for ‘Pet Sematary’, though far from the haul that the last big-screen adaptation of Stephen King’s conjured up: It opened with $123.4 million in 2017.
Last week’s top film ‘Dumbo’, slid steeply in its second week. Landing in third, the Disney live-action remake dropped 60 percent with $18.2 million.
Pitched as “Big meets Superman,” ‘Shazam!’ stars Asher Angel as Billy Batson, a teenage foster kid who transforms into an adult superhero.
Warner Bros Distribution Chief Jeff Goldstein said the studio originally forecast a $40 million opening. “That was the right number for us,” Jeff Goldstein said. “That’s what we needed to make money on it.”
But expectations grew based on reviews and audience reaction. The PG-13-rated film attracted an especially young crowd; 45 percent were under 25.
The result further validated DC’s pivot following the disappointments of Zack Snyder’s ‘Batman vs Superman’ and David Ayer’s ‘Suicide Squad’. Warner Bros has since steered its comic book adaptions in a different direction, leaning more on stand-alone entries less predicated on the overall “universe” and more fluctuating in tone. Following ‘Wonder Woman’ and ‘Aquaman’, ‘Shazam!’ makes it three in a row for DC superhero standalones.
‘Shazam!’ came out well ahead of the weekend’s other top draw, ‘Pet Sematary’. Paramount Pictures’ remake of the original 1989 Stephen King adaptation opened in a distant second with $25 million
Earlier in the week, Warner Bros also teased the DC release ‘Joker’, with Joaquin Phoenix, at CinemaCon. An even smaller-budgeted origin story with a similarly unique, albeit much darker, tone; it was one of the most talked-about movies at the Las Vegas event.
“‘Wonder Woman’ was really the start of changing the ship,” Goldstein said. “When you look at each of these properties, they’re all very different. Their approach is different. Their tone is different. But here’s the commonality: All good movies, all well done. I think that’s what you’ll see out of DC is very specific approaches for that property.”
Overseas, ‘Shazam!’ grossed $102 million in 79 markets, including $30.9 million in China.
“DC has really found its groove,” Comscore Senior Media Analyst Paul Dergarabedian said. “They’re really breaking out each character. ‘Shazam’ and the ‘Joker’ could not be two more different characters within the DC Universe. But I think that diversity of content is going to serve them well.”
Paul Dergarabedian noted the two most dominant genres in films right now – superheroes and horror – swamped theatres over the weekend, taking up four of the top five spots at the box office. The stiff competition in similar-styled holdovers could have slightly depressed results for both ‘Shazam!’ and ‘Pet Sematary’. But right now, there’s scant room on the calendar between major comic book films and horror releases.
In fourth was Jordan Peele’s horror thriller ‘Us’, which added $13.8 million in its third week. Its cumulative global total stands at $216.6 million.
Marvel’s Brie Larson-led ‘Captain Marvel’, which recently crossed $1 billion in worldwide ticket sales, took in $12.7 million domestically in its fifth weekend. ‘Captain Marvel’, ironically, was Shazam’s original name when the character was first crafted, as a Superman knockoff, in 1939. He was re-launched in 1973 as ‘Shazam’ after decades of lawsuits and the debut of Marvel’s own ‘Captain Marvel’.
The weekend’s other wide-release newcomer was STX Entertainment’s ‘Best of Enemies’, starring Taraji P Henson as a civil rights activist and Sam Rockwell as a Ku Klux Klan leader. It opened with $4.5 million.
In limited release, Claire Denis’ ‘High Life’, starring Robert Pattinson, opened with about $100,000 in four theatres for A24.