SINGAPORE/BEIJING: China is encouraging couples to get married anywhere in the country as part of a nationwide effort to raise marriage rates and address its demographic challenges. The policy, introduced in May, allows couples to marry outside their place of residence, making the process more convenient and attractive.
Local authorities have set up marriage registration offices at scenic spots, music festivals, subway stations, shopping malls, and parks to draw young couples. In Shanghai, for instance, couples can now register their marriage at a nightclub in partnership with the local civil affairs bureau.
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The initiative appears to be working. Marriages rose 22.5% in the third quarter of 2025 to 1.61 million, reversing the previous downward trend. Popular destinations include Xinjiang’s Sayram Lake, where numerical symbolism in distances and geography adds a romantic allure, and Nanjing’s Confucius Temple, offering Ming Dynasty-themed ceremonies.
Experts warn, however, that the boost may be temporary. Demographer Yi Fuxian predicts China’s population decline will continue, and young people are likely to prioritize education and financial security over marriage. Couples like Ren Yingxiao acknowledge the convenience of the new policy but say marriage decisions are ultimately guided by financial stability rather than travel opportunities.
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Despite the challenges, China’s efforts highlight a creative approach to addressing a demographic crisis while adding symbolic and memorable experiences for couples tying the knot.