
Apple is set to launch an updated version of its virtual assistant, Siri, around March next year, coinciding with the release of a new smart home display offering both speaker and wall-mount options. The company is also preparing new iterations of Apple TV and HomePod mini, which will showcase next year’s Siri and Apple Intelligence features.
The revamped Siri is expected to integrate AI-driven web search capabilities and incorporate elements inspired by Google’s Gemini, though it will maintain Apple’s interface. According to Bloomberg’s Mark Gurman, Apple is paying Google to develop a custom Gemini-based model running on its Private Cloud Compute servers to power Siri, ensuring that Gemini features remain behind the scenes rather than appearing directly in Siri.
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In his “Power On” newsletter, Gurman cautioned that there is no guarantee the new Siri will be widely accepted, function smoothly, or repair the assistant’s reputation after years of underperformance. Apple will preview its next-generation operating systems, including iOS 27, macOS 27, and watchOS 27, at the annual Worldwide Developers Conference in June, with updates expected to emphasize Apple Intelligence and the company’s broader AI strategy.
However, the rollout of Apple Intelligence in China continues to face regulatory challenges, making its launch a “rolling target” with an uncertain timeline despite collaborations with local firms.