Kuwait has announced sweeping restrictions on the sale and consumption of energy drinks, including a ban in restaurants, government offices and educational institutions, alongside strict age and consumption limits.
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According to local media reports, the regulations were introduced through a ministerial decision issued by Kuwait’s Minister of Health, Dr Ahmed Abdulwahab Al Awadhi. The move is aimed at regulating the circulation of energy drinks due to growing health concerns, particularly among young people.
Under the new rules, energy drinks may only be sold to individuals aged 18 and above. Authorities have also capped consumption at a maximum of two cans per person per day. In addition, the caffeine content in energy drinks has been limited to no more than 80 milligrams per 250 millilitres in a single can.
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The decision introduces strict controls on advertising and marketing. All forms of commercial advertising and sponsorship linked to energy drinks have been completely banned. Producers and importers are also required to place clear and prominent health warnings on product packaging to highlight potential risks associated with excessive consumption.
The sale and circulation of energy drinks have been prohibited in all public and private educational institutions, including schools, colleges, institutes and universities. The ban also extends to all government ministries, departments and affiliated entities.
In a further tightening of regulations, energy drinks will no longer be sold in restaurants, cafés, grocery stores, food trucks of any size, or self-service vending machines. Online ordering platforms and delivery services have also been barred from selling or delivering these products.
Under the new framework, energy drinks will only be available for purchase through cooperative societies and parallel markets, and solely in designated areas within those outlets.
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The measures place Kuwait among a growing number of countries introducing stricter regulations on energy drinks amid rising concerns over their health effects, particularly on children and adolescents.