Secretary Information Sindh Kashif Gulzar Shaikh visited the Directorate of Social and Digital Media to review its overall performance and receive a comprehensive briefing on digital communication, social media monitoring, content development, public awareness campaigns, and future initiatives.
Director Social and Digital Media Aziz Ahmed Hakro briefed the Secretary on the Directorate’s mandate, operational performance, and ongoing efforts to effectively communicate the Government of Sindh’s policies, development projects, public welfare initiatives, and key decisions through digital platforms. He also highlighted the Directorate’s social media monitoring mechanisms, digital campaigns, production of creative content, analysis of public trends, and strategies for strengthening the government’s digital outreach.
During the visit, the Secretary inspected various sections of the Directorate, interacted with officers and staff, and reviewed the ongoing operations.
Director General Information Moazzuddin Pirzada, Director Information (Advertisement) Muhammad Yousif Kabooro, and Deputy Director Advertisement Sarang Latif Chandio were also present on the occasion.
Speaking on the occasion, Secretary Information Sindh Kashif Gulzar Shaikh appreciated the Directorate’s performance and said that digital media has become one of the most effective tools for ensuring timely, accurate, and authentic dissemination of information. He emphasized that the Information Department must continue to leverage modern technology and innovative communication strategies to keep the public well informed about the Government of Sindh’s policies, development initiatives, and public service programmes.
He directed the officers to further strengthen social media monitoring, improve the quality of digital content, and ensure the prompt dissemination of verified information. He also stressed the importance of enhancing professional capacity, encouraging innovation, and adopting emerging digital technologies to further improve public communication.
The Secretary appreciated the dedication and professional commitment of the officers and staff and expressed confidence that the Directorate of Social and Digital Media would continue to play a vital role in strengthening communication between the Government of Sindh and the people through effective and responsible digital media.