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Rockstar Games future

Take-Two CEO signals fair pricing for upcoming Grand Theft Auto

April 29, 2026 by maleeha zahid

Take-Two CEO Strauss Zelnick addressed growing speculation about the price of the upcoming Grand Theft Auto title while speaking at the iicon conference for video game executives on April 29. During the discussion, Zelnick emphasised that the company focuses primarily on delivering strong value rather than attaching an extremely high price tag to its games. […]

Filed Under: Lifestyle, Trending Tagged With: gaming industry pricing, GTA 6 price, L.A. Noire sequel, Latest, Rockstar Games future, Strauss Zelnick, Take-Two CEO

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