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sports business

Pakistan India T20 World Cup match delivers major boost to ICC

February 10, 2026 by Zuha shahzad

Pakistan decision to play its scheduled ICC Men’s T20 World Cup 2026 match against arch-rival India reportedly saved the International Cricket Council (ICC) an estimated $174 million, according to Indian media reports. The projected savings include potential losses in broadcasters’ revenues, gate receipts, and high-value sponsorship deals that were at risk had the marquee encounter […]

Filed Under: Sports Tagged With: cricket diplomacy, ICC, India vs Pakistan, Latest, Pakistan Cricket, sports business, T20 World Cup 2026

Multan Sultans franchise auction set for today

February 9, 2026 by Zuha shahzad

LAHORE: The much-anticipated auction for the Pakistan Super League (PSL) franchise Multan Sultans is set to take place today (Monday) at 6pm in Lahore, with the proceedings to be broadcast live on the Pakistan Cricket Board’s official channel. Read More: PCB to hold bidding for Multan Sultans on Jan 30 According to sources, five companies have been […]

Filed Under: Sports Tagged With: franchise auction, Latest, Multan Sultans, Pakistan Cricket, PCB, PSL, sports business

PSL launches teams auctions in Islamabad as league expands to eight

January 8, 2026 by Zuha shahzad

LAHORE: The HBL Pakistan Super League (PSL) on Thursday began auctioning two new franchises in Islamabad, marking a major expansion of the country’s flagship T20 competition ahead of its 11th season in 2026. The auctions, taking place at the Jinnah Convention Centre, features 10 technically qualified bidders competing for ownership of the new teams. The […]

Filed Under: Sports, Top Stories Tagged With: auction, Cricket, franchises, lead, Pakistan, PCB, PSL, sports business

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